Jacadi – Integrated Digital Campaign UAE (Influencer & E-Commerce)

Campaign Story

Jacadi, a premium French children's apparel brand, worked with FLC across two complementary digital workstreams to grow its UAE presence and drive e-commerce revenue. For the holiday season, FLC identified and collaborated with UAE mom influencers — the content category most trusted by Jacadi's core parent audience. These influencers created reels and stories that showcased the festive children's collection through authentic family moments, seasonal styling, and product highlights paired with personalised discount codes. The approach mirrored a proven affiliate structure: measurable, trackable, and grounded in genuine content rather than promotional messaging. The influencer content resonated strongly with Jacadi's UAE audience, driving an increase in holiday collection sales and positive engagement across all channels. In parallel, FLC ran a rigorous performance marketing programme across Google and Meta to maximise Jacadi's e-commerce return on ad spend. On Google, Performance Max and Shopping campaigns captured high-intent consumers actively searching for children's fashion. On Meta, Catalogue ads, Collection ads, and Video ads addressed the full purchase journey — from discovery through to conversion. Each channel and ad format was assessed continuously on the revenue it generated relative to spend, with budget weighted toward the highest-performing combinations. This performance-first approach delivered a 4.83x ROAS, demonstrating efficient, revenue-generating digital advertising at scale for a premium children's brand. Together, the influencer and performance workstreams created a full-funnel digital strategy: authentic social content building brand trust and purchase intent at the top, with precision-targeted performance media converting that intent into measurable e-commerce revenue.