Our objective was to execute the official launch of the Huawei P20 & Porsche Mate 10 in the Middle East, targeting media, influencers, and shoppers, with the ultimate goal of converting them into pre-booking customers. To achieve this, we introduced an exclusive roadshow concept at Citywalk, Dubai, spanning 17 days. The roadshow was inspired by the phones' remarkable features, allowing shoppers to truly "See More" and experience the phones firsthand, comparing their performance with their current devices. The immersive zones showcased the phones' Artificial Intelligence capabilities, including stabilization with vibration, a low-light photography area, a slow-motion demo zone, AR technology, and more. The results spoke for themselves, with numerous media and influencers visiting the stand, including the renowned influencer Omar Borkan Al Gala. The roadshow garnered over 10,000 footfalls, establishing a strong presence for Huawei in the Middle East market and setting the stage for successful pre-bookings.