We established a strong association between Al Ain Water and its consumers during the World Cup Cricket. To achieve this, we introduced a unique concept known as "Bottle Beats." This innovative initiative captured the essence of cricket enthusiasm in the UAE, allowing consumers to create rhythmic beats on Al Ain Water bottles, express their support, and share their videos. As a reward, four lucky winners were granted the incredible opportunity to witness the finals. The campaign was launched through a comprehensive online and offline activation, spanning numerous stores and malls across the region. The results were remarkable, with over 500 video uploads from in-store activations, garnering 1.2 million+ views, an impressive engagement rate of 19%, a total reach of 233,838, and 47,800 website visits.